Job posted on: 2019-07-28 (7 years ago)
PRIMARY RESPONSIBILITIES
• Examine a campaign's return on investment.
• Identify new market opportunities.
• Complete concept-testing for new products.
• Perform extensive market research.
• Determine brand perceptions and reputations.
• Evaluate market penetration.
• Develop groups and solicit customer feedback.
• Analyze marketing metrics to identify cause and effect relationships.
• Identify positive financial outcomes to increase profitability.
• Create databases and capture market data.
• Analyze competitors.
• Assess client's promotional needs.
• Evaluate demographics, prices, distribution channels, and marketing outlets.
• Develop sales strategies in tandem with marketing department.
• Meet with clients to ascertain marketing goals.
• Create questionnaires and surveys.
• Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
• Generate reports that analyze competition and customers.
• Offer insights about product potentials.
• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.